With foundation, lipstick, face oil, self-tanner, face masks, wrinkle treatments, face wash, eye cream, teeth whitener, eyelash serum, sunscreen and face cleanser it is easy to forget to moisturize as much as you should.
Moisturizing your skin is kind of like brushing your teeth: It's generally a good idea to do it twice a day in order to get the best results, no matter your skin type or skin tone.
Most people have the same end goal for their face: plump, soft, younger-looking skin with no signs of acne, sun damage, fine lines, wrinkles or dark spots. Consistent hydration not only improves your skin's texture, making it smoother; it also reinforces the skin's barrier function, meaning it’s less permeable to irritants such as pollution.
While this twice-daily facial beauty routine might seem straightforward enough to follow, shopping for a new facial moisturizer can often be anything but easy. Because who knows which of the best sunscreen, cream, anti-aging products, retinol moisturizers, collagen and elastin lotion or oil-free moisturizer actually works best on your unique skin type? After all, the daily moisturizer formula that pairs perfectly for the acne-prone might not suit those whose complexions are on the dry side.
Until there's an end-all-be-all official skincare manual out there, we've laid out our recommendations for the best face moisturizer for all skin types below.
Shop ET Style’s top picks of the best face moisturizer out there for every one of your skincare needs.
For SPF Protection
L'Oreal
Amazon
L'Oreal
We don't need to hear much more than "Jennifer Lopez loves this product" before whipping out our credit card. But if you are curious why the superstar uses it religiously, this budget-friendly anti-aging face cream contains moisturizing ingredient and SPF 30 -- a must -- plus glycolic acid, vitamin C and pro-retinol. Together, the combo works to even out skin tone, reduce the appearance of wrinkles and protect from UV rays.
REGULARLY $19.99
$15 at Amazon
IT Cosmetics
Amazon
IT Cosmetics
IT Cosmetics' Bye Bye Foundation Full Coverage Moisturizer with SPF 50+ is a full coverage moisturizer made to help improve the look of skin concerns including dark spots, breakouts, redness, pores, fine lines and wrinkles. This foundation also includes SPF 50+ physical sunscreen in its formula.
$41.65 at Amazon
Peter Thomas Roth
Peter Thomas Roth
Peter Thomas Roth
A SPF 45 sunscreen with a unique water-break texture and invisible finish that protects the skin from the sun and provides moisture for up to 72 hours of hydration.
$52 at Peter Thomas Roth
For Anti-Aging
First Aid Beauty
Amazon
First Aid Beauty
First Aid Beauty's FAB Skin Lab Retinol Serum is safe for sensitive skin. This serum combines retinol and polypeptides to help soften the look of wrinkles and fine lines with ingredients including hyaluronic acid, vitamins C and E, aloe, colloidal oatmeal, allantoin and ceramides.
$58 at Amazon
Chanel
Nordstrom
Chanel
Chanel's Le Lift Firming Anti-Wrinkle Restorative Cream-Oil minimizes the effects of aging and is perfect for dry to very dry skin.
$135 at Nordstrom
Olay
Amazon
Olay
Olay Regenerist Anti-Aging Face Moisturizer is one of those products that, once you start using it, quickly becomes an old standby. The anti-aging drugstore face cream gets to work immediately, hydrating the skin and softening the appearance of fine lines and wrinkles while firming and plumping. It's infused with ingredients like hyaluronic acid, amino peptides and niacinamide (aka vitamin B3), which work together for visible, and surprisingly affordable, results.
REGULARLY $25.99
$22.38 at Amazon
L'Occitane
L'Occitane
L'Occitane
The cult favorite Immortelle Overnight Reset Oil-in-Serum is the best selling item from L'Occitane. This oil smooths fine lines and aging while you apply this before bedtime when the skin is most active in rejuvinating.
$59 at L'Occitane
Kate Somerville
Kate Somerville
Kate Somerville
Dermatologists always stress the importance of retinol in your skincare routine because the vitamin A derivative boosts collagen production and reduces the appearance of fine lines on your face. This anti-aging moisturizer and retinol cream from Kate Somerville also boasts antioxidants like vitamin C for extra horsepower.
$90 at Kate Somerville
For Acne-Prone Skin or Oily Skin Types
Neutrogena
Amazon
Neutrogena
This lightweight gel moisturizer formula is packed with the powerhouse hydrator hyaluronic acid and is beloved by high-end beauty aficionados and drugstore dwellers just the same. The gel-cream consistency spreads evenly but feels more like a cooling liquid once applied. It's non-comedogenic, so it won't lead to clogged pores. It also lacks alcohol and oil, making it suitable for oily skin. This hydrating gel absorbs almost instantly, so your skin feels softer, nourished and not at all greasy.
REGULARLY $18.98
$15.83 at Amazon
Peter Thomas Roth
Peter Thomas Roth
Peter Thomas Roth
Yes, even oily complexions need hydration (otherwise, you'll get flaky and irritated skin). This oil-free formula and moisturizer designed for oily skin won’t exacerbate breakouts for the acne-prone -- this mattifying moisturizer actually helps prevent them with salicylic acid -- and instead gives skin a supple, matte appearance.
$38 at Peter Thomas Roth
For Combination Skin
Huda Beauty
Huda Beauty
Huda Beauty
Huda Beauty's Honey Balm Jelly Moisturizer textured jelly-meets-balm moisturizer. This face moisturizer is infused with honey and turmeric root extract to lock-in moisture for up to 24 hours while soothing the skin.
$49 at Huda Beauty
Dr. Jart
Sephora
Dr. Jart
This Dr. Jart ceramidin moisturizer cream for combination skin is such a cult favorite that it is often sold out. The lightweight cream is stacked with ceramides, the good “fat” for your skin that hydrates the skin barrier from within and prevents chronic water loss from your pores. Normal, dry and even very dry skin instantly become plumped with all-day, time-release moisture.
$48 at Sephora
Chanel
Nordstrom
Chanel
Chanel's hydrating gel cream is made with micro-droplets containing camellia oil extract that burst upon contact with skin, providing an instant sense of freshness -- along with a moisturizing effect that lasts up to 24 hours. As its name implies, the Hydra Beauty Crème deeply hydrates and protects skin against free radicals; it also helps restore and maintain optimal moisture levels in the skin cells.
$98 at Nordstrom
Tula
Tula
Tula
Tula's 24-7 Moisture Hydrating Day & Night Cream is perfect for combination skin -- its filled with probiotics, superfoods, watermelon fruit extract and squalene to deeply hydrate and firm skin. Stuff it's not filled with? Parabens, sulfates, phthalates, mineral oil, petrolatum, formaldehydes, formaldehyde releasing preservatives, triclosan, retinol or gluten.
$52 at Amazon
iS
Amazon
iS
Chrissy Teigen says a product she uses consistently is a face moisturizer from iS Clinical. iS Clinical Moisturizing Complex is formulated with natural vitamins, potent antioxidants, powerful botanicals and bionutrients.
$89 at Amazon
For Sensitive Skin
Drunk Elephant
Amazon
Drunk Elephant
The cult favorite skincare brand Drunk Elephant is committed to using only ingredients that either directly benefit the skin’s health or support the integrity and effectiveness of their formulations. What you won’t find in their products: essential oils, drying alcohols, silicones, chemical sunscreens, fragrances/dyes or sulfates/SLS, making them the perfect for the sensitive skin set. This thick, fluffy moisturizer is infused with six rare African oils and a ceramide complex for intense moisture; it's also fragrance-free, which means it’s sure to not irritate sensitive skin.
$60 at Amazon
Honest Beauty
Amazon
Honest Beauty
Jessica Alba's Honest Beauty's The Daily Calm Lightweight Moisturizer is formulated with two types of hyaluronic acid and squalane. This face moisturizer is oil-free, synthetic-free, fragrance-free and cruelty-free.
$30 at Amazon
La Roche-Posay
Amazon
La Roche-Posay
In addition to providing UV protection in the form of SPF 30, this La Roche-Posay oil-free moisturizer contains ceramides (essential for repairing the skin barrier) and the anti-aging nutrient niacinamide.
$20 at Amazon
One Love Organics
Goop
One Love Organics
We love a good multitasking beauty product, and this blend of coconut oil, mango butter and jojoba is a triple-threat. Use it as a cleanser, moisturizer or mask depending on what your skin is craving.
$49 at Goop
Dr. Hauschka
Amazon
Dr. Hauschka
Dr. Hauschka's Tinted Day Cream is formulated for sensitive skin. Tinted Day Cream soothes, hydrates and nourishes while adding a light, translucent, sun-kissed glow to skin.
$45 at Amazon
For Dry Skin
Glossier
Glossier
Glossier
Glossier's Priming Moisturizer Rich face moisturizer which is deeply moisturizing yet fast-absorbing face cream for either day or night with an anti-redness complex built in.
$35 at Glossier
La Mer
Nordstrom
La Mer
The price tag is undoubtedly steep, but celebrities like Chrissy Teigen, Selena Gomez, Nicole Kidman and Jennifer Lopez swear by La Mer, the legendary elixir that infuses skin with sea-sourced renewing energies. This famously luxurious facial cream deeply soothes, moisturizes and helps heal dryness, so your skin will look naturally vibrant and restored. There is a secret to activating the Miracle Broth in Crème de la Mer, which lies in a soothing ritual: Warm it for a few seconds between your fingers until it becomes translucent, then press gently onto your face. Because it's so rich, La Mer is ideal for drier skin types.
$190 at Sephora
Obagi
SkinStore
Obagi
Obagi's Hydrate Facial Moisturizer can be used on all skin types. This formula helps to combat skin dryness without clogging pores and provides hydration all day long.
REGULARLY $51.50
$43.78 at SkinStore
Dr. Barbara Sturm
Sephora
Dr. Barbara Sturm
This luxurious cult cream has found a home with myriad fashion and beauty influencers. They love its clean ingredients, antioxidant-laden formula and ability to take skin from extremely parched to pleasingly plump. The highly active compounds get to work both superficially and deep inside your skin's cells -- as a result, fine lines will disappear and skin will be visibly firmer.
$230 at Sephora
Tatcha
Amazon
Tatcha
The Dewy Skin Cream by Tatcha is a super rich face cream containing Japanese purple rice, which can plump skin as the product delivers its namesake dewy glow.
$68 at Amazon
Lancôme
Sephora
Lancôme
Lancôme's Hydra Zen Anti-Stress Glow Liquid Moisturizer is lightweight made with 11 amino acids and hyaluronic acid. This face moisturizer visibly de-stresses skin, hydrates and supports the skin's moisture barrier for a glow that lasts all 24 hours.
$45 at Sephora
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