Citroen announces end of Australian sales

French car shaper Citroen has raised the achromatic emblem and surrendered its income cognition successful Australia, announcing an extremity to caller conveyance deliveries successful an progressively competitory market.

The marque shocked the car manufacture by declaring “cessation of caller conveyance sales” connected Thursday.

Citroen, imported locally by the Inchcape radical besides liable for Peugeot and Subaru, has struggled to pull customers successful caller years.

The niche marque has delivered conscionable 87 cars this year, which is less than luxury marques specified arsenic Ferrari (138), Aston martin (96), Bentley (123), Lamborghini (161).

Which is pugnacious going considering that the luxury brands merchantability cars for $500,000 oregon more, portion Citroens commercialized for 10 per cent of that.

A connection released by the marque said it “will exclusively enactment the conveyance attraction and servicing requirements of Australian customers effectual 1st November 2024, pursuing the cessation of caller conveyance income successful the section market”.

“This determination follows consultation with the retailer network, cautious information of

the existent and aboriginal Citroën merchandise disposable for the Australian market, and how

this aligns with the evolving user demands and section marketplace requirements.”

Which is to accidental that concern conditions are pugnacious and determination is nary airy connected the horizon.

Fittingly, the brand’s determination to exit came during the motorboat of a caller electrical marque successful Zeekr, a Chinese interest that shares hardware with the likes of Volvo, Polestar and Smart arsenic portion of the broader Geely family.

David Owen, wide manager of Citroën Australia, says that the determination to halt selling cars “was not made lightly”.

“While we admit and observe Citroën’s affluent past successful the Australian market, we indispensable look to the aboriginal and see the rapidly evolving, dynamic, and competitory quality of the manufacture and section market, alongside changing user demands,” helium says.

“The determination for Citroën Australia to cease caller conveyance income was not made lightly; it was made aft cautious information of the existent and aboriginal merchandise disposable for our country, successful the discourse of the section marketplace and the preferences and requirements of Australian caller conveyance buyers.

“Our dedication to putting our customers astatine the centre of everything we bash remains resolute. “We cognize determination volition proceed to beryllium Citroën owners successful Australia, with galore Citroën vehicles inactive connected the road, and our passionate Citroën Australia squad and retailer web are committed to supporting the continued conveyance attraction needs of our customers.”

Citroen says existing customers tin person cars maintained astatine 35 authorised work centres astir the country.

The outlets volition besides grip callback campaigns and bundle updates for lawsuit vehicles.

The shaper says it volition honour caller conveyance orders placed November 1, giving hardcore fans a fewer weeks to prehend their past accidental to drawback up a Citroen.