PepsiCo to buy prebiotic brand Poppi for nearly $2 billion

PepsiCo is acquiring prebiotic soda marque Poppi for astir $2 billion, the beverage elephantine said connected Monday.

Purchase, New York-based PepsiCo had reportedly planned to commencement its ain alleged functional soda nether its Soulboost brand, but decided alternatively to acquisition Poppi, a marque that combines prebiotics, effect foodstuff and pome cider to trade a low-calorie soda.

Founded successful 2016 arsenic a steadfast alternate to accepted sodas, Poppi soda accrued successful popularity aft an concern from "Shark Tank," a world tv amusement that gives entrepreneurs the accidental to transportation their ideas. 

"We've been evolving our nutrient and beverage portfolio implicit galore years, including by innovating with our brands successful caller spaces and done disciplined, strategical acquisitions that alteration america to connection much affirmative choices to our consumers," said Ramon Laguarta, Chairman and CEO, PepsiCo. "More than ever, consumers are looking for convenient and great-tasting options that acceptable their lifestyles and respond to their increasing involvement successful wellness and wellness."

The functional soda class has been progressively fashionable among health-conscious Americans, with beverages offering ingredients similar prebiotics and little sugar. 

Coca-Cola precocious launched its ain prebiotic brand, Simply Pop.

PepsiCo successful January said it had closed its $1.2 cardinal acquisition of Siete Foods for $1.2 billion, aft saying successful November that it would bargain the remaining 50% of Sabra and Obela dip and dispersed brands from Strauss Group.