6 months ago
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Rachael Gunn’s bid to currency successful connected her fame has deed a snag.
Gunn sent societal media into a frenzy with her breaking show successful Paris arsenic the athletics made its debut astatine the Olympic Games.
She came nether occurrence for kangaroo hopping, doing the sprinkler, sliding astir the signifier and wearing Australia’s squad kit alternatively of streetwear.
The taxable of countless memes, Gunn became the taxable of planetary ridicule and 1 of the biggest stories of the Olympics.
There was besides wide disbelief astatine how Gunn had qualified to correspond Australia. She won the 2023 WDSF Oceania Breaking Championships successful Sydney, earning the prize of becoming an Olympian.
Debate has raged since her show wherever she failed to people successful immoderate of her 3 battles astatine the Olympics.
Gunn’s nickname ‘Raygun’ has since go synonymous with the breakdancer, but a bid to trademark her B-girl sanction has failed.
The Daily Telegraph reports an exertion to registry the sanction Raygun was filed by Gunn with the Australian trademarks bureau successful August 23, conscionable a week aft her Olympics performance.
The study claims Gunn was attempting to unafraid the sanction for usage crossed “a scope of goods and services, including software, NFTs, covering and entertainment”.
But Gunn’s exertion clashed with pre-existing trademarks, including 1 filed by Raygun Limited successful July 2017, which was aboriginal registered and published successful 2019.
There are respective longstanding covering and bundle businesses trading nether the sanction Raygun, truthful the bid to trademark her sanction appears to person travel unstuck.
The stroke volition adhd an other furniture of trouble for Raygun to currency successful connected her fame, but she is already making moves to capitalise connected her relevance.
This week the 37-year-old appeared successful an advertizing campaign with examination tract Finder, challenging the nationalist to creation “better than me”.
As portion of the Raygun Challenge, Finder is offering up a currency prize for the champion breakdancing clip sent successful by the public.
“I’ve heard immoderate of you tin bash amended than me,” Gunn said successful the video.
“Really? Let’s find out, shall we?”
She past dances to a bushed of Finder’s “beat track” jingle, which punters indispensable besides creation on to successful their creation video submissions.
“Think you tin bash better? Let’s find out,” Gunn said astatine the extremity of the video.
The champion solo dancer volition triumph $5000, and $10,000 is up for grabs for the champion creation unit of 2 oregon much people.
In an interview with Nova 96.9’s Fitzy & Wippa with Kate Ritchie connected Thursday, Gunn said of her Finder campaign: “I’m looking guardant to seeing immoderate astonishing dancers we person astir Australia..”
NOVA big Ryan ‘Fitzy’ Fitzergald urged Raygun to “cash in” connected her fame.
“I don’t attraction what anyone says,” helium said.
“If you’re successful the presumption that you are, you went global, radical cognize who you are.
“I don’t attraction what radical say, you request to currency successful connected this. You request to monetise this, you do.
“This is your moment. If you bash it the close way, I deliberation anyone other would marque the aforesaid decision. It’s a cleanable happening to do.”
There had been speculation Gunn had accepted a lucrative connection to look connected Channel 10’s world TV amusement I’m a Celebrity … Get Me Out of Here! — a programme countless Australian stars person successfully utilized to reconstruct their reputation.
But Gunn unopen down those rumours, saying she wouldn’t beryllium featuring connected world TV.
“There was a batch of world TV requests,” she said.
“No. Look, arsenic idiosyncratic that went viral for their performance on the Olympics, I deliberation I’ve got a precise memeable face, it’s precise expressive, and I conscionable consciousness similar going connected world tv is conscionable not the close move.”
Costume outlets are making a luck of Raygun’s likeness arsenic countless radical successful Australia and astir the satellite formal up arsenic the breakdancer for Halloween this week.
Shops similar Amazon, Spotlight, Etsy and Kogan are selling greenish tracksuits labelled “Australia’s women’s breakdancer costume” connected their website.
Skeletons draped successful Ragun’s iconic greenish tracksuit person besides popped up astir neighbourhoods successful Australia and the US.
“I emotion it,” Raygun said connected NOVA. “It is perfectly amazing. The skeletons, the different statues I’ve seen around.
“There’s been each kinds of merch, art, I saw a resistance queen dressed arsenic me. It has inspired truthful galore antithetic areas of beingness and culture, which I conscionable deliberation is truthful cool.”
NOVA big Michael ‘Wippa’ Wipfli joked: “Rach, I would emotion you to get successful your tracksuit and spell bash immoderate instrumentality oregon treating contiguous conscionable to spot however galore radical spell ‘Oh my deity you’ve nailed the Raygun look’.”
She replied: “I’m tempted.”
In September, Gunn apologised to the breaking fraternity, telling The Project: “I americium precise atrocious for the backlash that the assemblage has experienced.
“But I can’t power however radical react. Unfortunately, we conscionable request immoderate much resources successful Australia for america to person a accidental to bushed satellite champions.
“I don’t deliberation I’ll beryllium competing for a while. Not truly wanting to beryllium successful the spotlight, breaking, competing.”
Gunn, who has antecedently explained she wasn’t arsenic susceptible of acrobatic flips arsenic different breakers, told Stellar her property has became a lightning rod for criticism.
“Our civilization is precise obsessed with age,” the 37-year-old said.
“I deliberation it’s been a existent sticking constituent for a batch of people: maine fundamentally not knowing my place, what I should beryllium doing with my clip astatine this age; (in their view) it’s surely not participating successful that environment, adjacent though I wasn’t the oldest there.
“I had a fewer radical archer maine connected Facebook and connected Instagram what I should beryllium doing … that I should beryllium picking the kids up from school.
“I saw a large meme that was like, ‘The satellite is hard connected silly women’, with a photograph of me.” “Women aren’t allowed to beryllium silly,” she added.
“But I deliberation if I was a man, I would person precise rapidly been fixed the larrikin rubric and radical would person rallied down maine a batch more.”
English (US) ·